Discover the Balanced, Toasty Flavor of Our Medium Roast Hojicha Powder

We tasted hundreds of medium-roast hojicha powders before selecting this one from Aichi Prefecture. Here’s our 4-step professional tasting method so you know exactly what your customers will experience:

Step 1 – Appearance

A warm, chestnut-brown powder with a fine, silky texture. When whisked, it forms a light amber liquid with a subtle foam — a touch of roasted warmth without overpowering darkness.

Step 2 – Aroma

Welcoming roasted notes lead the way: toasted almonds, gentle caramel, hints of cocoa, and a soft, earthy undertone. The pyrazine aroma is soothing and inviting, making it ideal for trendy hojicha lattes gaining buzz on TikTok and Instagram.

Step 3 – Taste

Smooth and naturally sweet with a balanced roast. Opens with caramelized nuts and subtle green tea freshness, evolving into a mild chocolatey depth. No bitterness, even in bolder mixes — the medium roast highlights a harmonious sweetness and gentle toasty finish.

Step 4 – Mouthfeel

Silky and medium-bodied with minimal astringency. Blends creamily with oat or almond milk, creating lattes that rival coffee but with a lighter, more approachable vibe.

Sourced Directly from Aichi Prefecture, Japan

Aichi is one of Japan’s hidden gems for high-quality roasted teas. The region’s unique microclimate and traditional roasting techniques produce hojicha with exceptional depth and consistency.

We work with trusted family farms that follow organic practices (no synthetic pesticides), even though we keep it non-certified to keep prices competitive for your business. Every batch is personally approved in Japan before it ships to our warehouse in Belgium.

Why Medium Roast?

The medium roasting level strikes a perfect balance: it reduces caffeine to very low levels (<15 mg per cup), enhances natural sweetness, and maintains versatility. Your customers will appreciate it as a calming alternative to coffee or matcha, suitable for any time of day.

How to Prepare – Super Simple for Busy Cafés

Classic Hot Hojicha Latte (350 ml)

1. Sift 4–5 g of HM-3 into a bowl or jug.
2. Add 60 ml hot water (80 °C).
3. Whisk vigorously in M/W motion until frothy (10–15 seconds).
4. Pour over 240 ml steamed or frothed milk (dairy, oat, almond — all work beautifully).
5. Sweeten if desired (brown sugar or vanilla syrup pair perfectly).

• Iced Version → same steps, pour over ice.
• Pure Hojicha Tea → 2 g + 200 ml 85 °C water, whisk or stir.

(Pro tip for cafés: pre-mix the “shot” in the morning, it holds well for hours.)

Who Are We?

Hojicha Wholesale is your dedicated partner for premium Japanese hojicha. After struggling to source reliable, high-quality hojicha for his own retail tea shop without massive minimum orders, Aure created Hojicha Wholesale to make it easy for cafés, hotels, restaurants, and tea shops across Europe to access top-tier hojicha in flexible quantities.

Our mission? Import wholesale volumes directly from trusted Japanese suppliers and redistribute them efficiently across the continent, so you can focus on delighting your customers with trending hojicha drinks and dishes.

We stand by three key guarantees:

• Low MOQs tailored to businesses of all sizes, with enterprise-grade service.
• Fast shipping options to keep your shelves stocked without delays.
• Friendly support: we’re here to help with custom orders, private labeling, or any questions, 365 days a year.

Every batch, like this HD-3 Dark Roast, is rigorously tested for consistency, flavor, and quality. Sourced from the finest growers in Japan, we ensure authentic taste while offering customized solutions for your European operations. Whether you’re in Belgium, France, Germany, or beyond, we’re positioned to deliver reliably and keep your business brewing.

Why Us?

• Seamless EU Shipping: No customs headaches or long waits, orders ship from our Belgium warehouse, arriving in 1–3 days across the continent.
• Flexible Wholesale Options: Low minimums (starting at 1 kg), custom sizes, and private labeling to fit your café, shop, or brand without overcommitting.
• Unmatched Quality & Sourcing: Direct from Japan’s top regions, with every batch tasted and approved by us personally, ensuring consistent, premium hojicha that stands out in lattes, teas, and recipes.
• Business-First Support: 365-day assistance and volume discounts for large orders.
• Competitive Pricing: Wholesale rates that boost your margins, plus eco-friendly practices from farm to fulfillment.
• Small Business Support: As a small, founder-led business, we’re passionate about helping fellow entrepreneurs thrive. By choosing Hojicha Wholesale, you’re supporting independent operations like ours, while enjoying flexible, personalized service tailored to small cafés and shops across Europe.