Hojicha has quietly become one of the most versatile teas in specialty cafés. With its roasted aroma, low bitterness, and naturally low caffeine content, it appeals to customers who find…
While we initially began as the first European wholesaler solely dedicated to hojicha, we've decided to add matcha to our catalogue after it was requested by our current customers. Here…
The state of the hojicha market in 2026 No longer confined to the domestic sphere of Japanese households, hojicha has emerged as a critical driver within the broader green tea…
