Hojicha for retail tea shops

Hojicha has been growing in popularity and is emerging as a standout product from Japan. Here’s why it should be part of your tea shop’s selection.

1. Unique Flavor Profile

Hojicha’s distinctive roasting process gives it a warm, toasted aroma and a mild, nutty flavor. Unlike traditional green teas, it is naturally low in caffeine, making it a great choice for customers who want a soothing tea they can enjoy throughout the day, even in the evening.

2. Health Benefits

Hojicha is rich in antioxidants like catechins which makes it a prime candidate for health marketing campaigns.

Its low caffeine content makes it suitable for those sensitive to stimulants, and the roasting process reduces tannins, giving it a smooth texture without the bitterness often associated with green tea.

3. Appealing to a Growing Market

With a rising demand for specialty teas and wellness products, hojicha offers your shop a chance to attract health-conscious customers.

Its distinct flavor and low caffeine content appeal to a diverse audience, from tea enthusiasts to health-focused consumers. It’s an excellent choice for those looking for a calm and soothing hot night beverage.

4. Versatility in Use

Unlike matcha, hojicha is available in both powder and loose-leaf forms, giving you the flexibility you need to advertise its properties.

It can also be used in lattes, baked goods, ice cream, or as a simple tea.

5. Premium Quality

Our hojicha is sourced directly from top Japanese tea producers. This ensures that you receive a product of the highest quality, with a consistent flavor profile that your customers will love and return for.

6. Healthy Margins

Hojicha being inexpensive to produce and associated with Japanese culture means that customers are ready to pay a premium, especially for the hojicha powder.

Hojicha will help you diversify your offering and cater to a new a type of consumer looking for under-looked and up-and-coming products.

Request a Sample

Curious about the rich, roasted flavors of our premium hojicha? 

Just fill in your details below and we’ll send you a sample. Let us know if you have specific requests and we’ll be happy to customize our offer to suit your business needs.