The best hojicha for your customers!
We provide fresh hojicha to cafés, independent tea shops, hotels, and restaurants at competitive prices directly from the farms in Japan.
The best hojicha for your customers
We provide fresh hojicha to cafés, independent tea shops, hotels, and restaurants at competitive prices directly from the farms in Japan.
Hojicha is a type of Japanese green tea that is roasted in porcelain at temperatures between 175°C and 350°C, giving it its distinctive brown-orange color.
With a toasty, nutty flavor, hojicha is low in caffeine and is traditionally consumed after dinner in Japan. It can be enjoyed hot or iced, and its comforting taste makes it a popular choice in Japanese households and tea shops.
Even though it has been around for over a century, hojicha is quickly gaining popularity in Japan as a trendy, up-and-coming drink.
Its availability in powdered form positions it as a strong contender to complement matcha, which has become fully mainstream. Hojicha can be infused, brewed, and even incorporated into baked goods like cakes and pies. Its appealing color makes it a visually striking ingredient on social media.
Our products
Our market
We serve all European countries and beyond. If you’re unsure whether we can export to your location, send us an email, and we’ll respond within 24 hours.
We ship using the carrier of your choice (subject to availability in Belgium) and provide a tracking number.
We also communicate with you via email in your native language.
Our values
Transparency
We provide complete pricing details upfront, with no hidden fees or surprises. From the moment you place your order to when it’s on its way, you’ll receive timely updates, including a tracking number for peace of mind.
Speed
We are open 365 days a year. Simply send us an email, and we’ll respond promptly, usually within 24 hours. Our partnerships with multiple reliable carriers give you the flexibility to choose the best shipping option, ensuring your orders reach you quickly, no matter where you are.
Quality
We partner directly with small farms in Japan, ensuring that every batch is fresh and authentic. Each harvest undergoes rigorous quality checks to maintain consistency, making sure you enjoy the best of what Japanese tea has to offer.
Convenience
You order, you pay, we ship—it’s that simple. Our process is designed to save you time and effort, allowing you to focus on what matters most. Need assistance? Just send us an email, and we’ll handle the rest.
Multilingual
We understand that clear communication is essential. That’s why we answer emails in your preferred language.
Low MOQ
We offer free samples and a low minimum order quantity (MOQ) for newly-established businesses. Our goal is to help small businesses access high-quality tea without a large upfront investment. Whether you’re just starting or expanding your product line, we’re here to support your growth with flexible ordering options.
Our customers
As the up-and-coming Japanese tea, hojicha is a must-have on the shelves of every retail tea shop.
Hojicha has become a favorite among trendy hotels and restaurants, thanks to its reputation for aiding digestion.
The hojicha latte has become a new customer favorite, a natural evolution from the matcha latte.
Who we are
Hojicha Wholesale is a Japanese hojicha tea importer based in the heart of Europe, in Belgium.
We supply hojicha to cafés, independent tea shops, restaurants, hotels, catering services, and anyone involved in the trade, distribution, or sale of hojicha.
Thanks to our strong relationships with Japanese tea farmers, we source the highest grade hojicha directly from the farms, offering the best wholesale prices on the continent.
What we don't do
We believe that adding too many activities within a company can reduce the quality of the core service. For this reason, there are certain services that we choose not to offer to our customers.
Branded labeling and repackaging
Packaging is done directly at the farm to ensure optimal freshness and quality. Our teas are available in 1kg bags and doypacks of 100g and 120g. To keep prices low, we leave the labeling to our customers.
B2C
If you would like to purchase hojicha as a private individual, we kindly recommend visiting our sister company at senchatea.be.
Other teas
We sell hojicha. That’s all.
Request a sample
Curious about the rich, roasted flavors of our premium hojicha?
Just fill in your details below and we’ll send you a sample. Let us know if you have specific requests and we’ll be happy to customize our offer to suit your business needs.
