Blog · 21 Apr 2026
Ten Hojicha Drinks to Add to Your Menu
Hojicha has quietly become one of the most versatile teas in specialty cafés. With its roasted aroma, low bitterness, and naturally low caffeine content, it appeals to customers who find…
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Blog · 15 Apr 2026
Hojicha Wholesale Adds Matcha to Its Catalogue
While we initially began as the first European wholesaler solely dedicated to hojicha, we've decided to add matcha to our catalogue after it was requested by our current customers. Here…
Blog · 31 Jan 2026
The State of the Hojicha Market in 2026
No longer confined to the domestic sphere of Japanese households, hojicha has emerged as a critical driver within the broader green tea…