Hojicha for cafés
Hojicha, a roasted Japanese green tea, is the perfect addition to your beverage menu. Not only does it provide a distinctive flavor, but it also taps into the growing trend of high-quality, healthy, and artisanal beverages.
Here’s why introducing hojicha to your café will help you stand out from your competitors and cater to a new customer segment.
1. Unique Flavor
Hojicha stands out from other green teas thanks to its roasting process, which gives it a deep, smoky aroma and a naturally sweet, nutty flavor.
Its mild, toasty taste is less astringent than typical green teas, making it appealing to a broader audience, including those who do not necessarily enjoy matcha. Its wholesome and warm flavor pairs perfectly with a variety of café foods such as pastries and sandwiches.
It also looks damn good!
2. Low Caffeine Alternative
Unlike many other teas and coffees, hojicha is low in caffeine, making it a great choice for everyone at any time of the day. The Japanese traditionally consume it in the evening after a meal but it can be enjoyed at any time of the day.
Offering hojicha helps you cater to a wider audience, including health-conscious individuals, pregnant women, families, and those looking for a relaxing drink option. It’s truly universal.
3. Versatile Menu Applications
Hojicha can be served hot or cold, infused (in leaves) or dissolved (in powder), in lattes, iced lattes, or in food such as hojicha-flavored ice creams and pastries. This allows you to create seasonal specials and unique signature drinks that set your café apart from the competition.
4. Appeals to Health-Conscious Customers
Hojicha is a healthy, antioxidant-rich beverage with numerous health benefits. It’s known to aid digestion, reduce stress, and increase well-being due to its lower caffeine content and higher levels of L-theanine. L-theanine is an anti-oxidant that promotes relaxation without drowsiness.
This makes hojicha a perfect addition to your café menu, especially as more customers seek out healthier options.
5. Aligns with the Growing Popularity of Japanese Tea
Japanese teas are gaining popularity globally, and hojicha is no exception. By offering hojicha, your café can tap into this trend and attract tea enthusiasts who are eager to try authentic and high-quality Japanese teas. It adds an artisanal, cultural touch to your menu that appeals to customers looking for new, international flavors.
6. Eco-Friendly and Sustainable
Our hojicha is sourced from sustainable tea farms in Japan, where traditional roasting techniques are passed down through generations.
Offering hojicha shows your café’s commitment to eco-friendly practices and sustainability, which is becoming increasingly important to consumers. You can highlight this aspect in your marketing to appeal to eco-conscious customers.
7. Boosts Your Café’s Aesthetic
In addition to its great taste, hojicha also offers aesthetic appeal.
Its rich, amber-brown color and minimalist presentation can easily complement the visual style of your café, whether you serve it in modern glassware or traditional Japanese tea sets. Its visual appeal makes it Instagram-worthy, helping to generate buzz and bring in more customers through social media.
8. Easy to Integrate
Incorporating hojicha into your café menu is simple.
It requires minimal preparation and can be made with standard café equipment, whether you’re brewing a traditional cup of tea or crafting a hojicha latte.
We provide wholesale options tailored to the needs of cafés, ensuring you have high-quality hojicha that’s easy to store and use in various recipes.
9. Easy to Market
The nature of the product gives you a broad range of angles to use in your marketing, from a fancy Japanese drink to a health-boosting beverage.
Its low production cost gives you full control over your profit margins.
By offering hojicha, you’re not just adding another beverage to your menu—you’re providing your customers with a unique experience.
It’s a tea that appeals to both the health-conscious crowd and those looking for something new.
Request a Sample
Curious about the rich, roasted flavors of our premium hojicha?
Just fill in your details below and we’ll send you a sample. Let us know if you have specific requests and we’ll be happy to customize our offer to suit your business needs.
