Launch Your Own Hojicha Brand: Private Label Japanese Hojicha
Hojicha is having a moment. And the brands that move now with a quality product, clean sourcing, and their own label are the ones that will own the category in their market.
We supply certified organic hojicha powder and whole-leaf hojicha directly from Japan, available for private label to food entrepreneurs, beverage brands, café groups, and online retailers across Europe. You bring the brand. We bring everything else.
What makes hojicha different
Most people building a tea brand start with matcha. Hojicha is the smarter play.
Demand is growing fast, competition among private label suppliers is still thin, and the product has a genuinely distinctive story: slow-roasted Japanese green tea with a warm, toasty flavour profile, naturally low in caffeine, and visually unlike anything else on a café menu or a retail shelf.
For brands targeting wellness consumers, coffee drinkers looking for an alternative, or the growing market of people who love Japanese food culture, hojicha is not a niche: it is an opportunity that has not yet been saturated.
Organic certified, fully traceable
We do not source generic tea from generic warehouses. Our hojicha comes from established Japanese producers with full FSSC 22000 certification. Every batch ships with organic certification documentation and laboratory test results covering pesticide residues, heavy metals, and microbiological safety.
This matters for two reasons. First, your customers increasingly ask for it. Second, it means you can sell into regulated retail and foodservice channels without scrambling for paperwork after the fact.
Your private label product arrives ready to sell, not ready to certify.
How private label works with us
You do not need to manage a supply chain in Japan. You do not need a co-packer, a logistics broker, or a food safety consultant on retainer. We have built a single-supplier model that covers the entire process:
We source the hojicha to the grade and specification your product requires. We mix custom blends if your recipe calls for added ingredients (adaptogens, sweeteners, functional additions) blended accurately to your formula. We pack into doypacks or tin cans in the size your brand calls for, with your labels applied or your custom-printed packaging used. We flush with nitrogen to lock in the roasted aroma that makes hojicha worth buying in the first place. And we ship finished, retail-ready stock to your warehouse, your Amazon FBA centre, or directly to your customers.
One supplier. One conversation. One invoice.
Who builds private label hojicha with us
Café owners and restaurant groups who want a house-branded hojicha latte on the menu and a retail bag on the counter.
E-commerce founders building a Japanese tea brand on Shopify, Amazon, or their own platform, who need a reliable EU-based supplier with the documentation to back up their claims.
Wellness and supplement brands looking to add a functional tea product to an existing range without taking on a new production relationship.
Specialty food retailers who want an own-label product that no other shop on their street is carrying.
If your customer would pay for a premium hojicha with your name on it, this is the conversation to have.
Grades and formats we supply
We supply hojicha in powder and whole-leaf formats, across multiple grades suited to different end uses. Culinary-grade powder for lattes, baking, and blending applications. Finer grades for premium retail and gift positioning. Whole leaf for brewing and loose-leaf retail.
Not sure which grade fits your product? Tell us what you are making and who you are selling to. We will give you a straight answer.
Starting small, scaling properly
You do not need to commit to a full container to get started. We work with brands at the early stage who need a credible first run, and with established businesses that need consistent volume and reliable reorder cycles.
Minimum orders are designed to let you test and validate before scaling. When your product finds its market, we scale with you: same supplier, same quality, same documentation, higher volume.
Based in Belgium, shipping across Europe
Our operation is based in Leuven, Belgium, which puts us at the centre of European logistics. Delivery to Germany, the Netherlands, France, the UK, and Scandinavia is fast and cost-efficient. If you are building a brand for the European market, you want your tea supplier on this side of the world, not the other one.
Start your hojicha brand
The product category is growing. The window for first-mover positioning in most European markets is still open. And the infrastructure to launch a credible, certified, well-packaged hojicha brand under your name already exists.
