About Hojicha Wholesale

My name’s Auré, I am the founder of Hojicha Wholesale. Hojicha Wholesale is a European wholesaler dedicated to Japanese matcha and hojicha.

Our mission is to provide premium hojicha tea to brands and businesses in the HORECA industry. We import wholesale volumes of premium hojicha from our trusted suppliers in Japan and redistribute it across the European continent to restaurants, hotels, cafés, and independent tea shops.

We offer you three guarantees:

1. Low MOQ: whether you’re an established business in need of hundreds of bags or a small independent café that is just beginning, Hojicha Wholesale adapts to your needs with the same enterprise-grade service quality.
2. Responsiveness and service: we ship fast and offer a wide array of shipping methods.
3. Friendly customer support: we are available 365 days a year.

Our Products

We offer a carefully curated selection of hojicha varieties, each sourced directly from the finest tea growers.

Find our products directly in our catalogue.

Why Choose Us?

• Quality First

  We deliver the highest quality hojicha. Each batch is rigorously tested to ensure consistency and flavor.

• Direct Sourcing

  We work closely with our suppliers to bring you hojicha that reflects the authentic taste of Japan.

• Customized Solutions

  Whether you run a small café or a large hotel chain, we offer tailored solutions to meet your specific needs.

• Reliable Distribution

  We are ideally positioned to serve clients across the entire European continent. Our logistics ensure timely deliveries, so you never run out of stock.

Where Are We Based?

We are based in Belgium.

What’s Your History?

Hojicha Wholesale began when Auré, the founder, struggled to find a reliable supplier of hojicha for his retail tea shop senchatea.be.

Hojicha is one of the most important trends in the Japanese tea industry. We want to make this fantastic and versatile tea quickly accessible to the cafés, hotels, restaurants, and tea shops across Europe without them having to order huge quantities.